We are all unique. 

Most feet are not built the same, yet the variety of sizing options we have is limited. Shoe sizing is mostly based on length and width measurements. And while this is good general indicator but there are other factors to consider.

Shape : Big toes, small toes, long toes, narrow, wide, stubby- feet come in all shapes and sizes. The most important factor to consider when choosing a shoe is whether or not it fits your foot shape. Consider the shape of your toes, in addition to the length and width of your feet.

Circumference and instep : The circumference of your foot plays a big role in the fit of the shoe. This is responsible for how tight or loose fitting a shoe might be. 

Arches : If you have high arches or flat feet, the style of shoe you pick should ideally complement those needs. Most of our shoes will have a natural support for arches with the back heel being slightly higher and providing a nice curve for your arch to rest on and, our flat shoes use insoles that provide arch support. You may also consider arch supports and orthotic insoles. The ideal thing over time is to strengthen your arches with foot exercises so they do not require additional support.


When ordering shoes with us you obviously need to select a size  – and on each footwear product page there is size conversion chart that will help you work out what size to choose.

However, as there are many different shoe sizing systems used around the world, including the US, UK and European systems, it can be difficult to decide what size to select. If you are unsure, you are welcome to send us the 2 sets of information set out below. You can add these to your Order Notes field in our Checkout form or email us with them.

Based on this information we can suggest a size that appears to be best. Please not that we can only suggest what we think will be the best fit but this is no guarantee. The responsibility for the final decision is always yours.

If you have special fitting requirements, e.g. extra width, narrow feet, orthotics etc., please let us know in advance.


Quoting sizes:

E.g. Size 41 in X brand sneakers, Men's US 7 in Y brand work shoes. 

Measuring your feet:

Provide 3 foot measurements after making a careful tracing of your foot on blank paper.

Length of foot from heel to toe. Trace your foot holding pen vertical & then measure off the length. Do not simply place a ruler under your foot & scale off the length – this will give an incorrect reading. 

Circumference of foot at widest point - use a measuring tape to measure around the foot at the ball.

Circumference of foot at the arch - use a measuring tape to measure around the foot at the arch.

Please send us the following information (in millimetres or centimetres)

Circumference at Ball: 
Circumference at Arch:
A photo of the tracing (This allows us to get a better idea of the shape of your foot and toes)


This size chart is an approximate translation of sizes between Australian, UK, US, European sizes.